THE CONSIDERED, DELIBERATED AND MINDFUL ACT OF CREATION, WHICH ALIGNS, EXTERNAL ATTRIBUTES OF AN OBJECT, PRODUCT OR SERVICE WITH THEIR UNIVERSAL OBJECTIVES.
In the ancient Indian context, every object was created to fulfill a specific purpose, be it
physical or symbolic.
This ‘Universal Appropriateness’ is the fundamental basis of creation, where objects,
services and ideas are drawn, from the appropriate fulfillment of their function.