Radio Couch by G. Sajan & Co.: Advertisement in the Times of India, 9th July 1934 click to zoom in Courtesy: Abigail McGowan, University of Vermont

Furniture makers like G. Sajan & Co. experimented with their product offering
to ride on the popularity of radios and enlist new customers. For instance, in
1934, they advertised a couch that featured a radio in its arm, with
loudspeakers set at its back. These modern sofas were made to order and
therefore considered to individual preferences of customers.
 
 

Philips Radio: Advertisement, 1962 click to zoom in

In the Indian context, radios have been crucial instruments of information and
entertainment for the masses. Their importance can be ascertained by the
following instance. During the years of emergency, AIR broadcasted special
programmes to keep the nation updated on political happenings. Realising the
gravity of disseminating accurate information in such situations, Philips shops
opened doors to all, welcoming the public to drop in and hear the latest news.
 

Murphy Radio: Advertisement, c. 1960 click to zoom in

The depicted advertisement features the ‘Murphy baby’ that helped the brand
to connect emotionally with Indian audiences. The little ambassador became a
popular culture icon, and is still fondly remembered by the older generations.