General Electric Refrigerator: Advertisement in the Times of India Annual, 1933 click to zoom in Courtesy: Abigail McGowan, University of Vermont

Furniture makers like G. Sajan & Co. experimented with their product offering
to ride on the popularity of radios and enlist new customers. For instance, in
1934, they advertised a couch that featured a radio in its arm, with
loudspeakers set at its back. These modern sofas were made to order and
therefore considered to individual preferences of customers.
 
 

Bombay Electric Supply and Tramways Co. Ltd. (B.E.S.T.): Advertisement in the Times of India, 27th May 1936 click to zoom in Courtesy: Abigail McGowan, University of Vermont

To encourage the uptake of electric appliances, B.E.S.T. offered refrigerators for hire
at Rs. 14 a month. The advertisement entrusts young, urban housewives with the
responsibility of safeguarding their family’s good health - a task refrigerators will
help them do better.
 

Allwyn Refrigerator click to zoom in

Hyderabad Allwyn Limited was an engineering and white goods company
established in 1942, by the Hyderabad State Government. Besides refrigerators,
Allwyn was a leading brand for automobiles and wrist watches.