Through its showroom at Electric House, Colaba, BEST encouraged householders to adopt electrification by educating them about the boons of electric appliances. As the displayed advertisement words it, electric kettles, toasters, irons, immersion heaters and hot plates were meant to be the 'swift, clean new servants... who will never fail you' of the modern kitchen.

Advertisement in the Times of India, 26th March 1934 click to zoom in

Courtesy: Abigail McGowan, University of Vermont